Mylor Sailing School cut phone time by 75% after switching to Sailia

About Mylor Sailing School

Based in the picturesque Mylor Yacht Harbour near Falmouth, Mylor Sailing School is an award-winning RYA Training Centre providing sailing and powerboating tuition for all ages and abilities. Founded by Tracey Boyne in 2006, the school has grown into one of Cornwall’s most trusted sailing institutions known for its inclusivity, professional teaching, and focus on making the water accessible to everyone.

But as the school expanded, its previous booking system struggled to keep up. The process for handling enquiries, scheduling sessions, and managing staff availability had become overly manual and time-consuming particularly during peak season.

The Challenge

Mylor’s previous booking software wasn’t designed for the unique demands of a sailing school.

They faced three main issues:

• Poor customer experience: The old booking system wasn’t tailored for complex watersports courses, creating confusion for customers and unnecessary friction during checkout.

• Too many phone calls: Instructors and admin staff spent hours every day answering enquiries, confirming bookings, and taking payments manually.

• Staff management headaches: There was no clear calendar for instructor availability, and website issues frequently disrupted the workflow.

The team needed a system that would bring everything, bookings, staff, and communication into one place.

The Solution

Mylor switched to Sailia, immediately centralising its operations and improving communication across the business.

Key improvements included:

• Smart calendar management: Sailia gave Mylor a real-time view of its complex schedule from multi-day courses to private lessons making it easy to assign instructors, boats, and resources.

• Integrated staff management: Instructor availability and time-off requests are handled directly in Sailia, ensuring sessions are always accurately staffed.

• Automated communications: Using Sailia’s built-in email editor, Mylor now sends branded booking confirmations, reminders, and follow-ups automatically reducing manual admin and strengthening customer relationships.

• Streamlined online bookings: Customers can now browse, book, and pay online, creating a faster, friction-free journey from interest to checkout.

The Results

The transformation was immediate.

• 75% less time spent on the phone, freeing staff to focus on customer service and teaching.

• Smoother booking experience, customers now self-serve online, resulting in more bookings and fewer abandoned enquiries.

• Simplified scheduling, instructors always know where they need to be, what they’re teaching, and what kit is required.

• Higher client satisfaction, feedback highlighted how much easier and clearer the booking process had become.

Testimonial

“This booking software is revolutionary. It’s cut down so much of my admin, I spend a lot less time on the phone. It really is amazing. Just get it! All the features are so well thought out, the support is great, and it’s so user-friendly for customers.”
- Tracey Boyne, Director, Mylor Sailing School

Why Mylor Sailing School chose Sailia

• Purpose-built for sailing schools, unlike generic booking tools, Sailia understands how RYA centres operate.

• Professional design & automation, a modern experience for customers and staff alike.

• Trusted support, quick, personal help whenever needed.

• Real results, less admin, more bookings, and a better experience on and off the water.