Sailia is the best Roller alternative

Both Sailia and Roller help experience businesses take bookings and manage guests, but they come from opposite ends of the spectrum.

Roller is an enterprise ticketing platform built for theme parks and large attractions. It’s powerful, but heavy. You’ll need onboarding calls, custom contracts, and support tickets to change even the basics, all while paying high monthly fees, even in your off-season.

Sailia gives you the same enterprise-grade capability in a simpler, more modern system. No setup fees, no contract lock in, and transparent % pricing only when you earn. It’s built for activity centres, venues, and multi-location operators that want to scale without the enterprise drag. Everything automated, everything connected, everything under your brand.

At a glance

Built for big teams, without the enterprise friction

Roller delivers enterprise power but ties it up in complexity: onboarding projects, locked pricing, and slow changes. It’s designed for top-end venues with whole IT departments.

Sailia delivers the same reach, but it’s built for the people running the day.

You can manage thousands of bookings, hundreds of instructors, and multiple sites with fully automated workflows:

• Smart staff allocation & shift planning

• Built-in timesheets and qualification tracking

• Bulk scheduling and live editing day to day

• Instant sync across all calendars, sessions, and locations

No spreadsheets. No ticket queues. Just a connected system that runs itself.

Products & flexibility

Roller treats everything as a ticket. It works for attractions but struggles with structured activities, courses, or hires.

Sailia is built for mixed-model venues. You can:

• Run multi-day courses, hires, and events together

• Offer memberships, vouchers, and shop products in the same basket

• Use dynamic pricing, discounts, and upsells in a few clicks

• Manage participant limits and staff ratios automatically

It’s as powerful as Roller, but purpose-built for real operations, flexible, fast, and instructor-friendly.

Know your customers and make every booking effortless

Sailia doesn’t just take bookings, it builds relationships.

Every customer gets a self-serve account where they can manage bookings, update details, view waivers, and rebook in seconds. Families, schools, and businesses can add multiple users under one account, so organisers can handle everything without staff chasing forms or payments.

Every membership in Sailia is tied to a real person, not just a payment. This means you always know who’s on site, what they’re qualified for, and when they’re due to renew. Members can sign in, book at discounted rates, and update details directly, keeping your admin to zero.

For large groups, Sailia is built to scale:

• Take group bookings for 10 or 100+ people with tailored forms and flexible payment options

• Automatically collect key details like ages, abilities, and dietary requirements

• Let organisers manage attendees and payments directly from their account

Roller handles ticket sales.

Sailia helps you truly know your customers, and keeps them coming back.

Marketing & automation built in

Roller ends at checkout.

Sailia keeps your customers coming back.

Our integrated marketing tools let you:

• Segment by customer, course, or activity

• Send automated reminders, follow-ups, and post-visit offers

• Create branded email and SMS campaigns in minutes

• Replace Mailchimp and Klaviyo entirely — it’s all native and synced

Every customer touchpoint, from booking to rebooking, runs automatically.

Connect to the world

With Sailia, your availability can flow straight to TripAdvisor, GetYourGuide, and Google Things to Do, reaching global audiences while keeping full control of pricing and branding. Every OTA booking lands instantly in your Sailia dashboard. Roller doesn’t offer this connectivity.

The experience

Using Roller feels like enterprise software, powerful, but heavy, expensive, and slow to move.

Using Sailia feels modern and effortless. Everything is self-serve, automated, and built for scale from day one.

You can start as a single site and grow into a multi-location venue with hundreds of instructors — without changing platform or paying enterprise fees.

🏁 The bottom line

Roller helps you sell tickets.

Sailia helps you run your entire operation, from one instructor to 1001.

All the power, none of the pain.