Sailia vs DigiTickets: ticketing system or whole-venue platform?

For visitor attractions and admissions teams.

Short answer: DigiTickets is a UK ticketing, visitor management and EPOS system built for attractions, tours and events. Sailia sells and scans tickets too, and adds the parts of the day behind the gate: staffed sessions, kit, waivers, memberships, CRM and marketing. That matters if your attraction sells more than admission.

What DigiTickets is built for

DigiTickets is used by farm parks, zoos, aquariums, theme parks and seasonal events across the UK. It covers online and on-site ticketing, timed entry, capacity, memberships and season passes, gift vouchers, ticket scanning and its own EPOS for the shop and cafe.

Pricing is agreed per customer. DigiTickets says it charges either a fixed price per ticket or transaction, or a percentage of ticket sales, and moves you to whichever is cheaper after three months.

Sailia for attractions and admissions

Sailia is built for admissions. Timed entry and capacity by slot. Online and walk-up sales from the same allocation. QR scanning, turnstiles and barriers. Memberships and annual passes by Direct Debit. Gift Aid at checkout. Group and school bookings. An EPOS that runs the shop and the cafe. It is a platform, so each of these is an app you switch on, all sharing one set of customer data.

Picture a bank holiday. Pre-booked visitors scan in at the gate while walk-ups buy at the till from the same capacity. A member taps through the turnstile. A family adds a workshop and a round of coffees. At close, ticket, retail and catering takings are reconciled and synced to your accounts, and tomorrow’s reminders have already gone out.

Sailia vs DigiTickets at a glance

How DigiTickets compares to Sailia

• Admissions at volume. Busy gates and seasonal peaks. Sailia handles them too, with timed entry, scanning and turnstiles.

• Catering EPOS. Sailia’s EPOS runs cafes and restaurants as well as the shop, with sizes, variants and modifiers.

• Attraction focus. Sailia works for ticketing-only attractions, and is ready when you add sessions or events.

Where Sailia goes further

A ticket is the start of the day

A wet Tuesday might be a school group, two birthday parties and a toddler session. Each needs a host, a space and often some kit. In Sailia those are products with their own staffing and capacity rules, not just ticket types.

Waivers where they belong

If any activity needs a signature, Sailia collects it per participant during checkout and shows it on the register. Nobody chases a parent with a clipboard.

Your visitor list, working

Every visitor lands in your CRM. Segment by what they booked and send email or SMS from the same screen. Your Halloween list is still there, and bigger, next October.

An open API

The API is available on every plan, so your website, reporting and other systems can read and write bookings, customers and availability directly.

Sailia in detail for attractions

The comparison above is the summary. This is what sits underneath it, app by app.

Accounting that reconciles itself

Most booking systems stop at a sales export. Sailia does the accounting. Sales, fees, refunds and payouts sync to Xero, Sage, QuickBooks, Oracle and FreeAgent, mapped to your own nominal codes and categories.

It also handles deferred revenue. Money taken in March for a course in July is recognised when the session happens, not when the card was charged. Deposits, instalments, vouchers, passes and memberships are treated the same way, so your accounts show what you have earned and what you still owe in sessions.

For a finance team that means no month-end spreadsheet to untangle. Operators save hundreds of hours a year on reconciliation, and every payout matches to the bookings behind it.

A platform, not a single product

DigiTickets is a product. It does a defined job, and you shape your business around it. Sailia is a platform of connected apps: bookings, payments, POS, memberships, CRM and marketing, staffing, kit, waivers, reporting and more. Use one or use them all. A one-person business can run on bookings and payments alone. A multi-site group can run every site, team and sales channel from the same account.

It is also AI-native. Every record in Sailia, from bookings and customers to staff, kit and your own custom fields, is linked to the others, so an AI can reason across the whole business instead of one table at a time. Sailia’s MCP server connects your workspace to ChatGPT, Claude and other AI assistants, with more than 500 operations available and each connection limited to the permissions of the person who authorised it. Ask what sold last week, move a booking, build a campaign for lapsed customers.

Lia, Sailia’s built-in AI agent, goes a step further. It watches your workspace, spots revenue you are missing and messages you on WhatsApp with what to do about it. Some operators have added six figures in revenue from those suggestions. Developers get the same reach through the API on every plan, so you can connect your own tools or build something bespoke on top. That is how one platform serves a sole trader and an enterprise group alike.

Ask Lia, and it is done

Lia is the AI agent built into Sailia. Tell it what you want in plain English, in the app or on WhatsApp. It shows you the plan, you approve it, and it does the work. For example:

• “Half term is three weeks away. Put 15% off weekday entry and email everyone who visited last October.”

• “Build next year’s opening calendar from this year’s, with the same timed slots.”

• “Which memberships are due to renew next month? Send them a reminder.”

Jobs like these used to take hours. Lia can also set up memberships, pull reports and find revenue you are missing, because it can use every part of the platform.

Pricing compared

DigiTickets prices each customer individually, so compare on a quote. Sailia’s rates are public: 5% under £100,000 a year, 3.5% up to £300,000, and custom pricing above that, including annual licence terms for larger groups.

Neither model has a large upfront cost. Ask both for the total on last year’s ticket numbers.

Two more things to check on any quote. Sailia passes Stripe’s card fees through at cost, with no markup, where some systems add a margin. And you choose who pays the booking fee: absorb it, or pass it to the customer as a fixed amount or a percentage, which makes Sailia free to you. Larger operators can take a fixed fee instead.

For larger venues the model changes. Above £300,000 a year, Sailia moves to a fixed monthly or annual fee agreed around your business, so the cost stops climbing with every booking. If you are weighing Sailia against DigiTickets at that scale, compare a fixed quote from each.

What operators report after moving to Sailia

An outdoor activity centre lifted online revenue by 37% after switching. A training charity replaced four systems in a one-week changeover at the height of summer, then beat its revenue record by 30%. A multi-activity venue took 98% of bookings online from day one. Another operator went from 30% to 100% online bookings with a 19.2% checkout conversion rate, and one school cut time on the phone by 75%.

Sailia is rated 5.0 on Capterra, and support replies in around five minutes on average. We started in watersports. Today nine in ten businesses on Sailia are in other sectors, from attractions and tours to leisure centres, camps and classes.

Moving from DigiTickets to Sailia

Switching is quicker than you would expect. Sign-up takes a few minutes. Enter your website address and Lia reads it, then builds your activities, prices and schedule in Sailia for you to approve. Hand Lia any exports from DigiTickets, such as customers, bookings, memberships and vouchers, and it uploads them.

Prefer us to do it? With dedicated onboarding, our team logs in to DigiTickets with you, pulls the exports and sets everything up. Most businesses have everything in Sailia within a few hours, spend a day or two fine-tuning, then go live on their own website.

Which should you choose?

Choose DigiTickets if:

• Admissions is all you do and your current set-up works.

• You are mid-contract.

Choose Sailia if:

• You run parties, clubs, workshops or activities alongside entry.

• Those sessions need rostered staff, kit or waivers.

• You want marketing and CRM in the same system.

• You want published pricing and an API on every plan.

Not sure which side you fall on? Talk to us and we’ll tell you plainly, even when the answer isn’t Sailia.

Frequently asked questions

Can Sailia handle timed entry and capacity?

Yes. Timed sessions, capacity caps, online and on-site sales and QR check-in are built in.

Does Sailia do EPOS for the shop and cafe?

Yes. Sailia’s EPOS handles the shop, walk-up tickets and food and drink, including sizes and variants. Plenty of operators run their cafe or restaurant through it.

Can we run memberships and season passes?

Yes. Memberships bill by card or Direct Debit, and passes apply automatically at checkout.

Can we connect Sailia to ChatGPT or Claude?

Yes. Sailia’s MCP server connects your workspace to ChatGPT, Claude and other AI assistants that support MCP. You sign in, choose a workspace and set what the assistant is allowed to do. The API is also available on every plan.

Last checked November 2026. DigiTickets details come from its public website and independent review sites, and vendors change plans without notice, so confirm current terms with them before you decide. Spotted something out of date? Tell us and we’ll correct it.