Sailia launches Lia: the first self-driving software for experience businesses

Sailia today launched Lia, an AI agent that can do anything in Sailia. It is the start of self-driving software in the experience economy.

In beta, Lia has already generated six figures in additional revenue for testers within the last week. Autonomously. It has saved those same operators thousands of hours of admin.

Experience software has been clunky and unimaginative for twenty years. Operators are handed a booking form, a spreadsheet and a login. Everything else is on them. Sailia already replaced 15+ tools with one platform. Lia is the next step. It does not just store the data. It acts on it.

Lia suggests changes. It spots trends. It builds campaigns, adjusts pricing, creates products and finds revenue operators did not know they were leaving on the table. Messages look like this:

"I can see this Saturday's high ropes session is at 40% capacity but your waitlist for Sunday has 12 people. Want me to open a second Sunday slot and email the waitlist?"

No dashboards to check. No reports to run. Operators talk to Lia on WhatsApp or in the app, in plain English, the same way they would talk to a member of staff. Except this one works nights, never calls in sick, and knows every booking, member and payment in the business.

"Every industry eventually gets its operating system. Restaurants got Toast. Retail got Shopify. Experiences never got one," said George Lewis, Co-Founder and CEO of Sailia. "We built the system of record first, because you cannot automate a business you cannot see. Now we can. Lia is what happens when the software actually understands the business it is running."

Lewis previously ran a three-site activity centre with 40 staff. "I spent my evenings on admin instead of on the water. That is the problem. Operators got into this industry because they love the thing they do, not because they love reconciling a spreadsheet at 11pm. Lia gives them that time back."

Sailia is live in 300+ locations. Operators moving to Sailia are growing revenue 35%+ and cutting admin costs by 75%. The company has had 0% churn since founding and is profitable. It is also Official Supplier to the RYA for the iQFOiL World Championships 2026.

Lia is available now to Sailia customers. Beta testers generated six figures in additional revenue and saved thousands of admin hours before the product had even shipped.

About Sailia

Sailia is the operating system for experience businesses. Tours, camps, retreats, activity centres, attractions, adventure parks, yoga studios and saunas run their bookings, payments, staff, memberships, retail and marketing in one place, replacing 15+ fragmented tools. Sailia is live in 300+ locations and is Official Supplier to the RYA for the iQFOiL World Championships 2026.

More at sailia.com.

Media contact

info@sailia.com